The Times: Out with the cigars, in with the soft play — London’s family-focused private members’ clubs

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2 months ago
Luxury children's play space at Cloud Twelve Kids' Club in Notting Hill London

Housed in glamorous grade II listed buildings, with membership fees to match, the new generation of private clubs are catering to a new generation.

Cloud Twelve luxury urban wellness clinic exterior in Notting Hill, London, contemporary façade with elegant entrance

Founded in 2018 by the fund manager turned herbalist and naturopath Jenya Di Pierro, Cloud Twelve is a wellness sanctuary and kids’ club, behind a cobalt blue frontage on a colourful Notting Hill mews.

Inspired by Japan’s spa culture, it is spread over three thoughtfully designed floors. The ground floor features the magical forest-themed Early Years Kids Club for children aged 0-7, where interactive play, sensory zones and a packed schedule of dance, music and art classes are led by qualified child development experts.

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