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Forbes:The Japanese Head Spa And The $5 Trillion Wellness Opportunity

In London, Cloud Twelve in Notting Hill has integrated the Japanese Head Spa into a private members’ style wellness club that includes a thermal suite, holistic treatments and a plant-based brasserie. Head spa treatments here are positioned as part of a broader wellbeing offering rather than a standalone beauty service, with prices often exceeding £200 depending on treatment length and level of personalisation. The setting, a multi-storey wellness space in one of London’s most affluent neighbourhoods, reflects how the treatment has been absorbed into the city’s growing wellness club culture.

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