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The Standard: Is the luxury market finally taking mothers seriously?

Lifestyle businesses are responding, too. Jenya Di Pierro, the founder of the Notting Hill wellness club Cloud Twelve, has built a model that combines spa treatments, health services and childcare under one roof. “Mothers are increasingly looking for more holistic support, not just a facial or a GP appointment, but a space that recognises the connection between sleep, stress, hormones, nutrition and confidence,” she says.

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