The Times: Out with the cigars, in with the soft play — London’s family-focused private members’ clubs
Housed in glamorous grade II listed buildings, with membership fees to match, the new generation of private clubs are catering to a new generation.
Cloud Twelve, Notting Hill
Founded in 2018 by the fund manager turned herbalist and naturopath Jenya Di Pierro, Cloud Twelve is a wellness sanctuary and kids’ club, behind a cobalt blue frontage on a colourful Notting Hill mews. Inspired by Japan’s spa culture, it is spread over three thoughtfully designed floors. The ground floor features the magical forest-themed Early Years Kids Club for children aged 0-7, where interactive play, sensory zones and a packed schedule of dance, music and art classes are led by qualified child development experts.
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